Joselit proposes that the term "art" is being replaced by "image," which he defines as a "quantum of visual content" that can exist in many formats.
: Artists now behave like "human search engines," sorting, capturing, and reformatting existing content rather than creating something entirely new.
Joselit uses several theoretical frameworks to explain this shift in the art world.
: He suggests that the power of an image today comes not from its originality but from how widely and quickly it spreads.