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: The romantic tension was heavily leveraged in promotional materials, contributing to the film's status as a commercial hit.

: Alia Bhatt later noted in interviews that such scenes were not mere promotional gimmicks but were intended to reflect the "modern, forward-thinking" nature of young urban relationships in India. Critical and Commercial Impact Alia Bhatt Hot Lip Lock In Student Of The Year target

: By blending high-fashion "campy" aesthetics with modern romantic dynamics, the film positioned itself as a "sweet escape" for urban teenagers and college students. : The romantic tension was heavily leveraged in

The inclusion of such intimate scenes was a calculated move to engage the film's . Alia Bhatt Hot Lip Lock In Student Of The Year target