By integrating entertainment with e-commerce and diverse sub-platforms, is positioning itself as a central pillar in the Indian digital landscape, constantly updating its library to keep audiences engaged with fresh, "atrangi" (unconventional) stories.
Some of the most well-known titles associated with the platform include:
Ensures clear visuals across devices.
Offers uncut, high-quality versions of shows that go beyond the restrictions of traditional television.
Focuses on original web series , offering both long and short-form storytelling. atrangii
Available for roughly ₹333 (Android) and ₹369 (iOS).
Dedicated to bringing global content to Indian viewers. and reality TV.
Centers on lifestyle content, including fashion, photography, travel, and reality TV.