Ben Settle - Email Players 1 - 15 99%

The first 15 issues (roughly the first 1.25 years of the publication) established the foundation for Settle’s "infotainment" methodology—a strategy that combines entertainment with hard selling to make emails incapable of being ignored. Core Philosophies in Issues 1–15

Rather than hammering readers with generic product benefits, Settle advocates for highlighting the "painful symptoms" they feel—or will feel—if they don't find a solution. Highlights of Early Techniques

Understanding and optimising the 5 important parts of an email Ben Settle - Email Players 1 - 15

A central pillar is the "daily email" habit. Settle argues that if subscribers like your content, they can't get enough of it; frequent mailing establishes authority and keeps your brand top-of-mind.

Settle teaches how to connect personal stories, pop culture, and philosophical observations to a product offer. This keeps readers engaged even when they are being pitched daily. The first 15 issues (roughly the first 1

The first 15 issues provide a "bootcamp" in the mechanics of high-conversion emails:

Instead of trying to please everyone, these issues emphasize "repelling" the wrong people. By being polarizing and genuine, you build a loyal "cult-like" following of buyers while filtering out "freebie seekers". Settle argues that if subscribers like your content,

The early issues of Email Players focus on shifting a marketer's mindset from "providing free value" to "selling with every word". Key themes include: