: Using #NoBraDay, users share content that ranges from educational tutorials on breast exams to "outfit of the day" (OOTD) videos that highlight the comfort and liberation of going braless.
The Global Rise of #NoBraDay: A City Craze Redefining Awareness bralessday videos of the city craze categor high quality
: By 2014, these efforts converged on October 13th, fitting into the broader National Breast Cancer Awareness Month . The "City Craze" and Viral Content : Using #NoBraDay, users share content that ranges