The "Infinite Scroll" has turned media consumption into a chore. Recommendation engines often trap users in "filter bubbles," showing them only what they’ve already liked, which prevents cultural growth and shared experiences.
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Media executives must empower individual creators with distinct voices. We need to move back to a "greenlight" process based on artistic conviction rather than predictive analytics. History shows that the biggest cultural breakthroughs—from The Sopranos to Everything Everywhere All At Once —were projects that data would have deemed too risky. 2. Escape the "Franchise Trap" The "Infinite Scroll" has turned media consumption into