Following the discovery, Stevin John issued an apology, calling the video "stupid and tasteless" and expressing deep regret for his younger self's actions. He quickly moved to erase the video from the public eye, employing several strategies:
: John utilized DMCA takedown notices to remove the video from YouTube and other social media platforms. harlem shake poop steezy grossman internet archive
In 2013, at the height of the "Harlem Shake" viral dance craze, John released a video titled . Unlike the thousands of other versions of the meme that involved groups of people dancing wildly after a jump cut, John’s version took an extreme, "hard R-rated" turn. Following the discovery, Stevin John issued an apology,
: Reports suggest John used his background as an SEO specialist to bury search results related to his former persona, making the video significantly harder to find. Unlike the thousands of other versions of the
: Outlets like BuzzFeed and VICE reported receiving cease-and-desist letters from John’s attorneys asserting copyright over the footage. The Role of the Internet Archive
: When the video was unearthed by BuzzFeed News in early 2019, it caused a massive stir among parents who were shocked to learn about the past of the man their children watched daily. Scrubbing the Digital Paper Trail