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To succeed in Marketing 6.0, brands must master three key pillars: 1. Immersive Experiences
High-speed connectivity (5G/6G) and hardware costs still limit universal access to the most immersive experiences. kotler marketing 6.0
The goal is no longer just "engagement" but "immersion." This involves moving beyond 2D screens. Whether it’s a virtual showroom in the Metaverse or an AR filter that lets a customer "place" furniture in their living room, the brand becomes an interactive environment. 2. The Phygital Journey To succeed in Marketing 6