One of her biggest career moves was the launch of her long-form podcast. This allowed her to: Host deep-dive interviews with industry leaders.
By building a presence on YouTube, Substack, and her podcast, she ensured her career wasn't dependent on a single app’s algorithm.
In 2024, Carla’s content moved away from the "perfect aesthetic" that dominated previous years, leaning instead into "intentional authenticity." 🎥 Short-Form Mastery
Carla utilized TikTok and Instagram Reels not just for trends, but for storytelling. Her content pillars included:
Partnering with startups to promote mindful social media usage. 🎙️ The Launch of "The Ararity Perspective"
Explaining the why behind her fashion choices rather than just showing the outfit. 📸 Aesthetic Curation on Instagram
Consulting for legacy brands trying to reach Gen Z and Millennial audiences.
One of her biggest career moves was the launch of her long-form podcast. This allowed her to: Host deep-dive interviews with industry leaders.
By building a presence on YouTube, Substack, and her podcast, she ensured her career wasn't dependent on a single app’s algorithm.
In 2024, Carla’s content moved away from the "perfect aesthetic" that dominated previous years, leaning instead into "intentional authenticity." 🎥 Short-Form Mastery
Carla utilized TikTok and Instagram Reels not just for trends, but for storytelling. Her content pillars included:
Partnering with startups to promote mindful social media usage. 🎙️ The Launch of "The Ararity Perspective"
Explaining the why behind her fashion choices rather than just showing the outfit. 📸 Aesthetic Curation on Instagram
Consulting for legacy brands trying to reach Gen Z and Millennial audiences.
