At its heart, semiotics is the study of how meaning is created and communicated. Chandler emphasizes that humans are homo significans —meaning-makers who navigate the world by interpreting signs. These signs are not just words or images but include sounds, gestures, and even objects. Core Models of the Sign

Beyond basic definitions, Chandler explores how signs function within larger systems: Semiotics: The Basics - Daniel Chandler - Routledge Book

Chandler introduces beginners to the two dominant models that define the field:

: Signs where the relationship is purely conventional (e.g., numbers or flags).