The Lucky Bunny By Covert Japan And Starring Misa New May 2026

The casting of Misa New was a masterstroke for the brand. Known for her ethereal beauty paired with an intense, grounded screen presence, New brings a necessary vulnerability to the "Covert" aesthetic.

Over-sized silhouettes with hidden pockets and reinforced stitching. the lucky bunny by covert japan and starring misa new

Using weather-resistant tech fabrics that reflect the utilitarian needs of the film’s protagonist. The casting of Misa New was a masterstroke for the brand

The Lucky Bunny represents a shift in how fashion brands communicate. Instead of traditional ads, Covert Japan is investing in . By casting a talent like Misa New, they aren’t just selling a jacket; they are selling a world. By casting a talent like Misa New, they

Covert Japan has built a cult following by sticking to a strict palette of blacks, greys, and tactical fabrics. For The Lucky Bunny , the brand introduced pieces that are as functional as they are stylish: