Use SF Pro Bold for the headline and SF Pro Regular for the sub-headline to create a professional contrast.

Use pure white text on a deep black background or vice versa. Avoid distracting gradients or busy background images.

Apple often uses a range of weights—from Ultra Light to Black—to create visual hierarchy on a single slide. The Supporting Cast: SF Pro Rounded and Compact

If you are on a Mac, this font is pre-installed as a system font. If you are on Windows, you can download it from the Apple Developer website.

If you are a designer or a student trying to replicate the Apple aesthetic in Keynote, PowerPoint, or Google Slides, follow these rules: