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From travelogues of the Western Ghats to traditional Kerala recipes (like Karimeen Pollichathu), creators are using these platforms to showcase the "Malayali way of life" to the world. 4. Cultural Identity in a Digital Age

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With millions of Malayalis living in the Middle East, Europe, and North America, there is a high demand for content that resonates with their roots. From travelogues of the Western Ghats to traditional

Information and celebrations surrounding Onam, Vishu, and Boat Races. and North America